Food Sector

At BioMar, we continuously work with creating sustainable products and solutions.


As a part of one of our new digital solutions within sustainability, we wanted to get input from internal stakeholders within sales and business development, across the globe. The purpose was to create ownership from internal relevant stakeholders and to use expert knowledge globally to be able to both test the potential of the idea and to co-create further on the idea and concept development for this new digital solution.

For this task it was relevant to use WeZimplify as a common platform to be used to gather input and comment on the ideas and input for the new solutions. WeZimplify was easy to use to gather input and feedback on our idea across several countries at one time. It furthermore made a difference for us, that we could easily get an overview of all the input gathered. It was both valuable due to the content, but also effective for us in saving working hours.

“We experienced that WeZimplify gave us high value in getting input fast and ensuring involvement across the organization for our new concept proposal. The possibility to collect and add all contacts and emails in one step, it saves time and helps to see the engagement and reply rate. Furthermore the possibility to select different categories (business, innovation, product features etc.) as a part of your survey and it created a valuable overview of the results, which helped us see where to focus and which decisions to prioritize.”
- Michael Gammelgaard, Business Development Directorat BioMar A/S