BioMar – Insights for sustainable solutions


BioMar always strive to be ahead within digitalization in their industry. As a company they work very dedicated to create new sustainable solutions and products for the food sector. To strengthen the focus on differentiation, they contacted WeZimplify for support to create and invent a new digital concept for future solutions. BioMar is a global company in more than 80 countries. The company produces feed for fish and shellfish in more than 80 countries. The company aims to keep growing the company and the industry in a responsible and sustainable way. Providing feed for fish farming is the core of BioMar who aims to provide its customers with the best base for producing quality products.




“We experienced that WeZimplify gave us high value in getting input fast and ensuring involvement across the organization for our new concept proposal. The possibility to collect and add all contacts and emails in one step saves time and helps to see the engagement and reply rate. Furthermore, the possibility to select different categories (business, innovation, product features, etc.) as a part of your survey and created a valuable overview of the results, which helped us see where to focus and which decisions to prioritize.”
– Michael Gammelgaard, Business Development Director at BioMar A/S


Problem and Solution

As a part of the development of one of their new digital solutions within sustainability, BioMar wanted to get input from internal stakeholders within sales and business development, across the globe. The purpose was to create ownership from internal relevant stakeholders and to use expert knowledge globally. This so the company both were able to test the potential of the idea and to co-create further on the idea and concept development for the new digital solution.

For this task, it was relevant to get support from  WeZimplify, both to lead the process and to use the common platform to gather input and comment on the ideas and input for the new solutions. WeZimplify helped us all the way, and it was easy to use to gather input and feedback on our idea across several countries at one time. It furthermore made a difference for us, that we could easily get an overview of all the input gathered. It was both valuable due to the content, but also effective for us in saving working hours.There is no doubt that WeZimplify helped us both to save time in the testing, but also in the development of both the business, but also the design of the future concepts.


  • All questions and tasks made gave a valuable insights into the test and development of value propositions
  • The ability to have one common platform and to collect and store data and in one place
  • Using the platform allowed for online collection of data easy to use across countries
  • Data reports give a good overview of data and results

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