Improving internal decision-making patterns is as much a benefit as it is an undeniable opportunity to build better relationships with your customers. In our experience, insight-based decision-making is, by far, the most important key to product launch successes, ensuring no products or services fail to deliver value to those they are intended...
Value, results, success. The process is pretty clear-cut, and one that has proven successful time and time again. However, many businesses still focus entirely on results and success, completely leaving out one-third of the equation. This is why we founded WeZimplify. Our work is completely focused on the reality that too many products and...
The strategic approach towards working with customer involvement and innovation is not only about knowing why your company exists for your customers and what solutions you provide, but also about being able to actually react to and act on the subjects, themes and data you collect about those customers. While many companies have data available...
Customer care is a huge competitive advantage today. By focusing on optimised customer experiences, vital opportunities for innovation and profitable change will appear. While we are seeing that the vast majority of companies focus on innovation as a driver for business success, few businesses fully understand the importance of customer care...
Customer insights are beyond invaluable for businesses. By having a focus set on urging customer feedback and applying insights for an optimised customer experience, a vital key to innovation will appear. Today, many companies have their focus set on market disruption and innovation as new drivers for business success, and companies experience...
What’s What? Whether you are running a manufacturing enterprise or a service-orientated company, your business exists because people are requesting what you offer. Without demand from the outside, you essentially have no one to supply with products or services. The people you are serving need professional attention in order to establish trust and...
Customer Experience as a Differentiator: Why, What & How? There are many ways in which businesses can compete within a market to achieve higher market share, a better reputation, and a devoted stream of customers. A significant part of this is understanding that your uniqueness can strengthen your businesses position a lot, and Customer...