Guide to Social Innovation in Business: Targeting Customer Experience Part 1

Guide to Social Innovation in Business: Targeting Customer Experience Part 1

Value, results, success. The process is pretty clear-cut, and one that has proven successful time and time again. However, many businesses still focus entirely on results and success, completely leaving out one-third of the equation. This is why we founded WeZimplify.  Our work is completely focused on the reality that too many products and...

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Your Way to Customer Care, Experience and Innovation Part 3

Your Way to Customer Care, Experience and Innovation Part 3

The strategic approach towards working with customer involvement and innovation is not only about knowing why your company exists for your customers and what solutions you provide, but also about being able to actually react to and act on the subjects, themes and data you collect about those customers. While many companies have data available...

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Your Way To Customer Care, Experience & Innovation Part 2

Your Way To Customer Care, Experience & Innovation Part 2

Customer care is a huge competitive advantage today. By focusing on optimised customer experiences, vital opportunities for innovation and profitable change will appear. While we are seeing that the vast majority of companies focus on innovation as a driver for business success, few businesses fully understand the importance of customer care...

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Your Way To Customer Care, Experience & Innovation Part 1

Your Way To Customer Care, Experience & Innovation Part 1

Customer insights are beyond invaluable for businesses. By having a focus set on urging customer feedback and applying insights for an optimised customer experience, a vital key to innovation will appear. Today, many companies have their focus set on market disruption and innovation as new drivers for business success, and companies experience...

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5 Customer Trends That Help to Innovate & Grow Your Business

5 Customer Trends That Help to Innovate & Grow Your Business

At WeZimplify, our main objective and reason for operating is to ensure there is a connection between customer insights and business production. We firmly believe that one cannot exist to its full potential without the other, especially in our current reality with the impact of Covid-19. Contrarily, the business environment’s demand for truthful...

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Product Feedback: Collaborating with Customers in Product Development

Product Feedback: Collaborating with Customers in Product Development

There is no feeling like the certainty that what you are introducing to a market is anticipated, appreciated and profoundly acknowledged by your buyers. You know, the kind of product that makes your customer feel like that you truly understood their needs and sculpted a product for that individual - ‘that individual’ being many, many people, all...

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How Customer Feedback Benefits the Growth of Your Company

How Customer Feedback Benefits the Growth of Your Company

Customer centricity and CX management are aspects of a long-term profitable business plan. There is a definite need to safeguard business relationships, amplify customer loyalty and continually examine the fortitude of both. Our aim has consistently been to ensure the protection and appreciation of customers’ invaluable insights with...

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SIKA Footwear – Customer insights as a driver for growth

SIKA Footwear – Customer insights as a driver for growth

SIKA SIKA Footwear initiated the use of customers' opinions and experiences to improve and develop new and more useful products. SIKA Footwear is a Danish company founded in 1870. SIKA has managed to produce and sell footwear meant for jobs where selected footwear is key. SIKA Footwear produces footwear for working people from nurses,...

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